Enhancing the Donation Experience Through Digital Interaction:

for Promoting Product Awareness and Card Donations via Kiosks

DURATION

9 Months

RESULTS

  • Boosted small donation contracts by 128% through the 'Donate 1886' movement, which went viral organically; facilitated a 300% rise in interview participation requests from major donors.

  • Recognized as a Best Practice From Client, Drawing Ongoing Benchmarking Visits from Leading Universities in Seoul

MY ROLE

Product Design Lead

  • End to end product design

  • Conducted UX research (User Interview, Observation Test, Information Architecture, Usability Testing and Quality Assurance Test) for kiosk and interactive media wall at University.

  • GUI Design

  • QA Testing

ABOUT CLIENTS

The client was the University Relationship Office at Ewha Womans University, Korea’s first and largest women's university. Due to the increasing number of donors and a surge in donation amounts, the university expanded its donor wall space. Alongside this expansion, our team initiated a design renewal project.

Introduction

Background

Donor’s Wall is a wall space consisting of a large media wall and wooden plaques of donors to honor the university's donors.

As the number of donors increased over time, a renewal project was carried out to extend the wooden plaques to the ceiling and install kiosks to encourage small donations via credit/debit card.

Client Goal

  1. Improve the donation experience

  2. Enhance awareness of the Donor’s Wall

  3. Encourage small donations through kiosks

  4. Encourage major donors to visit the donation site

Target User

  • Major Donors
    Contributed more than $100k.

  • Small Donors
    Contributed less than $100k

Process

Define the Problem & Ideate Solution

Features

1. Donate Now: Direct No-cash Donation via KIOSK

  • Users can easily donate using a credit or debit card.

  • After making a donation, users can register their profile in the system as a donor and participate in the Name Search interaction.

Kiosk Highlights

2. Donor Name Search: A Moment of Recognition

Goal:

To honor donors and create a sense of pride when they see their name displayed on the media wall.

KIOSK

MEDIA WALL SCENARIO

*After the following search scenario, the screen returns to standard playback mode.

3. Donation Data Visualization

Users can intuitively understand their donation level and overall donation status through the donation data visualization screen, without needing to contact the office.

DONATION SYMBOLS

We created and delivered a donation data visualization guideline to the engineering team to ensure the successful implementation of our design

- Visualization Example -

Final Application Result

How we Set Up Our Design Objectives and Implement Those in GUIs

PROJECT OBJECTIVES:

  1. Showcases our recognition of donors.

  2. Enables users to experience the meaningful value of giving.

  3. Ensures that every interaction and the entire space create a seamless, connected experience.

Redefining
the donor experience

Delivering it through GUI design.

Quality Assurance (QA) Testing

We conducted multiple QA tests and iterative development to ensure a seamless user experience and maintain design integrity.

On-Site QA Test with All Relevant Stakeholders.

Check if the placement, size, and visibility of the design are appropriate.

Opening Ceremony with Chancellor and 40+ high value donors and alumni.

Final Installation

Project Result

  1. Boosted small donation contracts by 128%.

2023 Donation Report – Ewha Womans University

2. Facilitated a 300% rise in interview participation requests from major donors.

Client Interview – Manager, Office of External Relations

3. A culture of donating 1,886 KRW while passing the donor wall and searching for one’s name naturally went viral.

University Newspaper

4. Received multiple benchmarking requests from other universities in Seoul.

Client Interview – Manager, Office of External Relations

Stakeholder Testimonials

Student Interview from University Newspaper
Y. Kim (21. Undergraduate Student)

I started donating at the kiosk after visiting the Donor Wall to see the name search interaction for my friends who had donated.

“

I never thought about donating even a small amount to a college, but passing by the Donor Wall sparked my curiosity, and the desire to register my name led me to make a small donation.

"

Interview from Client
Manager of the Office of External Relations

After the design renewal, small donations from individuals in their 20s and 30s increased significantly. The University Relationship Office internally assessed that the project played a clear role in expanding the culture of small donations at Ewha.

“

"

Reflection

1. Designing for a new device experience, rather than mobile or web which I am most familiar with, was both exciting and challenging.

It required crafting a new interaction experience, and I realized that simply checking off design process boxes wouldn’t be enough. To achieve our ultimate goal - encouraging more donations and increasing visitor engagement at the venue - we needed to create a design that enhanced user happiness, instilled pride in giving, and strengthened community connection.

2. This project had the highest stakes and uncertainty of any I had worked on.

Ironically, it was also the most challenging yet immersive project for me. To solve this problem, I engaged with a diverse range of stakeholders seeking to find the sweet spot that aligned their needs and stakes. Bridging diverse perspectives and translating them into a cohesive design always carries a deep sense of responsibility. However, navigating uncertainty and crafting a seamless, synergistic design from all these moving parts is what I love most and what I strive to do even better next time.

3. Unlike a mobile or web experience, which is downloaded and experienced individually, the donor wall was installed in a university square, where students, families, and alumni frequently visited or passed by. Rather than a solo experience, it was often shared among multiple people, with varying levels of depth and engagement. Notably, many high-value donors were senior alumni who often used wheelchairs or walking canes. The Samsung Hall, which attached with donor wall venue also attracted families with young children. Due to time constraints and project challenges, we couldn’t conduct extensive accessibility testing at that time. If I had the opportunity to work on this project again, I would conduct usability research to ensure accessibility for everyone and integrate those insights to create a more inclusive experience.

Next Projects

Design AI ingredient checker to improve vegetarian grocery shopping

Published at the Journal of HCI Society Korea

Designing for location-based workation community

Top award at Innovation Contest, Launched at Google PlayStore